Unprecedented among independent ad techs, ROIx Content aims to drive unique productions by combining data, premium inventory and branded content.
Branded Content has emerged as an innovative solution to position a particular brand within relevant content linked to the universe of the product to be disclosed.
In order to further increase Branded Content engagement, ROIx combines audience and programmatic media targeting power to these precepts, leading to much greater engagement for advertisers.
For example, the campaign developed to Ford achieved extremely relevant results, with an engagement rate 6 times higher than the target set by the agency. Take a look the case study.
In addition to creating relevant content and delivering media to the brand-defined audience, ROIx is also responsible for conducting video production in partnership with the customer's chosen producer.